Our background

We're an innovative company with considerable financial strength and a real passion for helping people lead a healthier lifestyle. We have the backing of two huge names in the protection market - Prudential and Discovery (a market leading insurer in South Africa).

Prudential's trusted reputation, together with Discovery's creative thinking and first class operations, mean PruProtect can offer you innovative cover with great service and support.

These two companies have a proven track record of success and innovation in the health insurance market with the award winning VitalityHealth.

Get more from your Life Cover

Our competitively priced Life Cover is available on a whole of life or fixed term basis.

We want to help you get more out of your Life Cover that's why we give all members access to Vitality, a healthy living programme. Vitality helps you get healthier and saves you money at the same time.

We give you money off things that are good for you like health screens, gym membership and stop-smoking sessions. And to keep you motivated, if you upgrade to Vitality Plus, we give you rewards, with discounts off everything from theatre tickets to cruises. You could even get discounts off your premiums.

Claims Performance of VitalityLife
Average Time to Pay Death Insurance Claims (days) Not provided by Vitality Life
Average Time to Pay Terminal Illness Insurance Claims (days) Not provided by Vitality Life
Personal Claims Handler Appointed
Percentage of Death Claims Paid 98% of Death claims were paid in 2015.
Information about VitalityLife
Date VitalityLife was Established 2007
Financial Strength of Insurer (Standard and Poor's) BBB+
More info about S&P ratings
Policy Underwriter VitalityLife
Value of Underwritten Cover in the UK Not provided by Vitality Life

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